AFLAC Insurance Company Has a Duck in Its Ads That

question 63

Multiple Choice

AFLAC Insurance Company has a duck in its ads that says the company's name instead of "quack." Since the advertising campaign began, AFLAC has created a duck premium, developed a line of clothing with the AFLAC duck, and used the AFLAC duck on its website. What has the AFLAC duck become a tool for?

• A)push strategies
• B)comparative advertising
• C)cause marketing
• D)sales promotions

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Definitions:

Nomothetic Approach

A research perspective that seeks general laws and principles through the study of groups or populations.

Salutary Goals

Objectives intended to promote health or well-being.

Remedial Goals

Objectives set to correct or improve a deficiency or problem, often used in educational, therapeutic, or personal development contexts.

Outcome Goals

The desired achievements or outcomes that individuals or groups aim for in a specific period.