Every Year, the Discovery Channel Has What It Calls Shark

question 100

Multiple Choice

Every year, the Discovery Channel has what it calls Shark Week, a weeklong marathon of programs on sharks. In New York, Discovery Channel street teams disguised as Surfers, Bight University faculty, and Bight University "chewleaders" will attack city streets in July visiting morning TV shows, landmarks, and high-traffic areas to promote the series. What would an article in the New York Times on Shark Week and the Discovery Channel's street teams be an example of?

• A)a sales promotion
• B)publicity
• C)advertising
• D)a personal sales presentation

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Definitions:

Incremental Cash Flow

The additional cash flow generated by a company from taking on a new project or making a new investment.

Tax Rate

The ratio of taxation applied to the earnings of a corporation or a person.

Leasing NET Advantage

An analysis to determine if leasing an asset is more economically advantageous than purchasing it outright.