Tickets to the Combined Amusement Park and Water Slide Were

question 109

Multiple Choice

Tickets to the combined amusement park and water slide were $49 for the day. Then the company gave customers the option to purchase tickets for either the amusement park or the water slide for $18. To help keep costs in line, the park management also began charging its customers a small parking fee. Initially, the cost of parking was figured into the $49 price. What is the amusement park using?

• A)price bundling
• B)potential (or base) pricing
• C)unbundling
• D)professional services pricing

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Definitions:

Vicarious Reinforcement

A process in behavioral psychology where individuals learn through the consequences of actions observed in others, rather than through direct experience.

Shaping

A method of operant conditioning by which successive approximations towards a desired behavior are reinforced.

Operant Conditioning

A learning technique that uses incentives and penalties to influence behavior, thereby affecting the probability of its recurrence.

Secondary Reinforcement

A process where a stimulus reinforces a behavior after it has been associated with a primary reinforcer.