What Is the Main Function of a Promotional Strategy

question 77

Multiple Choice

What is the main function of a promotional strategy?

• A)to convince the target customers that a firm's products offer competitive advantages over those of its competition
• B)to provide the firm with research information about the success of its marketing effort
• C)to create efficient distribution channels
• D)to guarantee control over the length of the stages of the product life cycle

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Definitions:

Informational Roles

Pertains to the duties of gathering, processing, and disseminating information that leaders and managers have within an organization.

Archie B. Carroll

A scholar known for his work on corporate social responsibility, particularly the pyramid model that categorizes different aspects of CSR.

Immoral

Actions or behavior that are considered to be wrong or unethical according to societal norms.

Amoral

Amoral describes actions or individuals that are neutral in terms of morality, lacking a sense of right or wrong.