Which of the Following Statements Best Describes the Characteristics of the Elements

question 16

Multiple Choice

Which of the following statements best describes the characteristics of the elements in the promotional mix?

• A)The speed of feedback is delayed in sales promotion, advertising, and personal selling.
• B)Message flexibility is greatest with advertising.
• C)The message flow is two-way in public relations, sales promotions, and personal selling.
• D)The most feedback is available with personal selling.

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Definitions:

Salaries Expense

The total compensation paid to employees, including wages, salaries, bonuses, and deducted taxes, for their work for a company during a specific period.

Operating Expense

Costs associated with the day-to-day operations of a business, such as rent, utilities, and payroll, excluding cost of goods sold.

Purchases Discounts

An allowance given by the seller to the buyer for early payment or for buying in large quantities.