Which of the Following Statements Best Describes the Characteristics of the Elements

question 33

Multiple Choice

Which of the following statements best describes the characteristics of the elements in the promotional mix?

• A)Control over message content is greatest when public relations is used.
• B)The fastest feedback occurs with personal selling.
• C)The mode of communication for sales promotion is usually direct and personal.
• D)The message flow with advertising is two-way.

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Definitions:

Comma

A punctuation mark (,) used to indicate a pause between parts of a sentence or to separate items in a list.

Semicolon

A punctuation mark (;) used to separate items in a list or to link closely related independent clauses.

Colon

A punctuation mark (:) used to precede a list of items, a quotation, or an expansion or explanation.

Period

A punctuation mark used to indicate the end of a sentence or to separate items in a list.