Fans of Cott's Black Cherry Soda Are Able to Explain

question 3

Multiple Choice

Fans of Cott's black cherry soda are able to explain why Cott's is superior to any other type of black cherry soda. Fans are scattered and are extremely brand loyal. The characteristics of this target market indicate that which type of promotional mix should be used?

• A)one with less publicity and sales promotion and more personal selling
• B)one with more advertising and sales promotion and less personal selling
• C)one with less sales promotion and more advertising and personal selling
• D)one with more advertising and less sales promotion and public relations

---

Definitions:

Subduction

The process by which one tectonic plate moves under another plate and into the mantle, causing volcanic and seismic activity.

Normal Faulting

A type of faulting in which the hangwall moves downward relative to the footwall, often associated with tensional forces pulling the Earth's crust apart.

Volcanic Neck

A column of solidified lava or magma that formed in the vent of a volcano and became exposed through erosion.

Igneous Feature

A geological formation that results from the solidification and crystallization of magma or lava, such as volcanoes or granite intrusions.