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Slatescape sells crushed slate to be used as a decorative, permanent mulch to keep weeds out of flower beds. Initially, Slatescape was marketed heavily to home owners, but after years of radio and television advertising, Slatescape has decided to put a majority of its promotion budget into personal selling and sales promotion to lawn and garden supply stores and large discount stores such as Walmart. What is this new strategy called?
World's Population
The total number of people living on Earth at a given time, continuously changing due to birth rates, death rates, and migration patterns.
Cervical Cap
A small, cup-shaped contraceptive device made of silicone or latex that fits over the cervix to prevent pregnancy by blocking sperm from entering the uterus.
Douche
A method of washing or cleaning out a body cavity, vaginal canal, or another bodily part with a stream of fluid.
Spermicide
A contraceptive substance that destroys sperm, inserted vaginally prior to intercourse to prevent pregnancy.
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