Which of the Following Best Describes What Occurs When a Product

question 78

Multiple Choice

Which of the following best describes what occurs when a product is in the growth stage of its product life cycle?

• A)all elements of the promotional mix are equally important
• B)heavy advertising is used to build brand loyalty
• C)persuasive and reminder advertising is decreased
• D)personal selling and sales promotions are the major elements of the promotional mix used

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Definitions:

Communication Codes

Systems of signs and symbols used to convey messages in various forms of communication.

Channel

A medium through which a message is transmitted from sender to receiver.

Basic Communication

The fundamental process of sending and receiving messages through verbal or non-verbal means to convey ideas, emotions, and information.

Grapevine

An informal communication network within an organization, allowing information to be spread quickly but not always accurately.