Miller Brewing Company Hired Red Sky Interactive to Design an Entertaining

question 72

Multiple Choice

Miller Brewing Company hired Red Sky Interactive to design an entertaining online game that would convey the brand essentials of its Miller Lite beer while appealing to its target demographic. The result: the "Miller Lite Virtual Racing League" (VRL) , an online stock car racing game that allows users to customize their vehicles, compete for sponsorship money, and run their team against those of friends. What did Miller use to reach its target market?

• A)an infomercial
• B)a videomercial
• C)advergaming
• D)an interconnect

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Definitions:

Unforeseeable Consequences

Outcomes that could not have been predicted or expected based on the information available at the time of decision or action.

Superseding Causes

Events that occur after a defendant's negligent act, breaking the chain of causation and relieving the defendant of liability.

Comparative Negligence

A legal doctrine under which a plaintiff's damages are reduced by a percentage equal to their degree of fault in causing their injury.

Strict Liability

A legal doctrine holding individuals or entities responsible for damages or injuries caused by their actions or products, regardless of negligence or intent.