What Is the Term for Any Form of Impersonal, Sponsor-Paid

question 57

Multiple Choice

What is the term for any form of impersonal, sponsor-paid, one-way mass communication?

• A)publicity
• B)advertising
• C)public relations
• D)direct marketing

---

Definitions:

Accounts Payable Period

The average number of days it takes for a company to pay its invoices from suppliers and creditors.

Cash Disbursements

The total amount of money that a company pays out in cash during a specific period.

Accounts Receivable Balance

The sum of money that customers owe to a business for products or services they have received but have not yet paid for.

Quarterly Sales

The total revenue generated by a business during a specific quarter of the fiscal year.