In Terms of the AIDA Concept, What Is Sales Promotion

question 44

Multiple Choice

In terms of the AIDA concept, what is sales promotion most effective at creating?

• A)strong desire and purchase intent
• B)positive attitudes toward a brand
• C)awareness of a product
• D)awareness of a product and purchase intent

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Definitions:

Plaintiff

The party in a legal dispute who initiates the lawsuit, seeking relief or damages from the defendant.

Defendant

A person, company, or entity against whom a lawsuit is filed in a court of law.

State

A politically organized body of people under a single government, recognized as sovereign or possessing sovereignty.

Intermediate Courts of Appeal

Courts positioned between lower trial courts and the highest court of jurisdiction, typically handling appeals from the lower courts.