The Ad for Xerox Colour Copiers Told Readers That Xerox's

question 52

Multiple Choice

The ad for Xerox colour copiers told readers that Xerox's ability to print brilliant colours was due to "30 years of experience and a commitment to meeting the colour needs of every kind of business." What does this phrase represent for the Xerox colour copier?

• A)its unique selling proposition
• B)its advertising objective
• C)its media profile
• D)its basis for product identification

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Definitions:

Out-Group

A social group toward which an individual feels a sense of competition or opposition, often viewed less favorably than the in-group.

Social Categorization

The cognitive process of classifying people into groups based on shared characteristics such as race, gender, or nationality.

Social Identity

The part of the self-concept including one’s view of self as a member of a particular social category.

Best Fraternity

This term is subjective and could refer to an individual's opinion on the most exemplary or ideal fraternity based on various criteria.