With Which Media Schedule May an Advertiser Schedule the Ads

question 81

Multiple Choice

With which media schedule may an advertiser schedule the ads heavily every other month to achieve a greater impact with an increased frequency and reach at those times?

• A)intermittent
• B)flighted
• C)periodic
• D)alternating

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Definitions:

Bank Reconciliation

The process of matching and comparing the account balance according to the bank statement with the balance recorded in the company’s own accounting records to identify discrepancies.

Risk Assessment

The process of identifying, analyzing, and evaluating the levels of risk facing an entity, project, or investment.

Bank Reconciliation

is the process of matching the balances in an entity’s accounting records for a cash account to the corresponding information on a bank statement, to ensure records are consistent.

Notes Receivable

A written promise that obligates a borrower to repay a specific amount of money, with or without interest, to a lender at a future date or on demand.