Which of the Following Does NOT Describe an Advantage Personal

question 27

Multiple Choice

Which of the following does NOT describe an advantage personal selling has over other forms of promotion?

• A)Personal selling is less expensive on a per contact basis.
• B)Personal selling is better for providing customers with detailed demonstrations of products.
• C)It is easier to direct the marketing effort directly to qualified prospects with personal selling.
• D)Personal selling costs can be controlled by adjusting the size of the sales force.

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Definitions:

Emotion

A complex psychological state that involves a subjective experience, a physiological response, and a behavioral or expressive response.

LeDoux's Work

Refers to the research by neuroscientist Joseph LeDoux on the neural mechanisms underlying emotion and memory, particularly focused on fear.

Amygdala

A section of the brain that is responsible for detecting fear and preparing for emergency events, playing a key role in the processing of emotions.

Emotions

Complex psychological states that involve a subjective experience, a physiological response, and a behavioral or expressive response.