When Sara Lee Developed Crustless Bread, What Did the Company

question 91

Multiple Choice

When Sara Lee developed crustless bread, what did the company probably plan to rely on to gain exposure for the bread and to explain how the convenience of the product justifies its higher price?

• A)sales promotion
• B)personal selling
• C)advertising
• D)publicity

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Definitions:

Electoral Votes

The votes cast by electors in the Electoral College, determining the winner of U.S. presidential elections.

House

Often referring to the House of Representatives, it is one of the two chambers of the United States Congress, the other being the Senate; members are elected to represent districts within states.

Senate

One of the two houses of the legislature in many countries, often tasked with reviewing and consenting to legislation, appointments, and treaties.

Property Ownership

The legal right or title to possess, use, and dispose of buildings, land, or other tangible objects.