Which of the Following Involves Direct Communication Between a Sales

question 42

Multiple Choice

Which of the following involves direct communication between a sales representative and one or more prospective buyers for the purpose of making a sale?

• A)sales promotion
• B)public relations
• C)personal selling
• D)direct marketing

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Definitions:

Sensory Information

Data that is collected by the senses (sight, smell, touch, taste, and hearing) and sent to the brain for processing, interpretation, and response.

External World

Everything that exists outside the mind, including physical objects, events, and other people, as perceived through the senses.

Information Processing Model

A cognitive approach that compares human thinking to computer processing, emphasizing the way information is encoded, stored, and retrieved.

Encoding

The process by which information is transformed into a form that can be stored in memory.