Why Do Some Marketers Offer Rebates Instead of Price Reductions

question 83

Multiple Choice

Why do some marketers offer rebates instead of price reductions to induce short-term sales?

• A)Rebates are especially good at enticing purchases, but most consumers never bother to redeem them.
• B)A price reduction of this type would likely be an example of price discrimination.
• C)Rebates have a much higher redemption rate than coupons.
• D)Rebates result in brand-loyal consumers.

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Definitions:

Authoritative Parents

A parenting style characterized by high responsiveness and high demands, balancing clear, strict guidelines with emotional support and recognition of independence.

Personality Development

The growth and development of the organized pattern of behaviors and attitudes that makes a person distinctive.

Biological Parents

The parents who contributed the genetic material to the creation of an offspring.

Adopted Children

Children who have become part of a family they were not born into, through a legal process.