What Is the Objective of a Loyalty Marketing Program

question 143

Multiple Choice

What is the objective of a loyalty marketing program?

• A)to encourage brand switching
• B)to appeal to bargain hunters who consistently buy the lowest priced brand
• C)to take away customers from the competition
• D)to build long-term, mutually beneficial relationships between a company and its key customers

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Definitions:

RSS Feeds

A type of web feed that allows users and applications to receive regular updates from a website or blog.

Coincident Tracking

The method of monitoring and analyzing data that occurs simultaneously with a given event or campaign to measure its impact.

Activity

Any action or task performed by an individual or group, often contributing to achieving a goal or purpose.

Campaign

A coordinated series of promotional activities, across various media channels, aimed at achieving specific objectives.