Which of the Following Statements Best Describes Online Sales Promotions

question 36

Multiple Choice

Which of the following statements best describes online sales promotions?

• A)Internet sales promotions are more effective and cost-efficient at generating responses than their offline counterparts.
• B)One of the few types of sales promotion that cannot be used online is sampling.
• C)Online coupons have lower redemption rates than off-line coupons.
• D)Loyalty marketing programs are ineffective when used at websites to encourage traffic.

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