When Compared to Other Forms of Promotion, Personal Selling Is

question 52

Multiple Choice

When compared to other forms of promotion, personal selling is which of the following?

• A)not as effective at satisfying customers
• B)wastes more sales resources than any other promotion
• C)a message customized to the immediate needs of the customers
• D)best for selling simple, low-involvement products

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Definitions:

Allocation of Resources

The process of distributing scarce resources among different uses and users.

Resource Use

The manner in which natural resources are exploited and utilized to meet human needs or economic applications.

Economic Profit

The difference between the total revenue generated by a business and the total costs, both explicit and implicit, including opportunity costs.

Monopoly

A market structure characterized by a single seller who has exclusive control over a particular good or service, leading to limited consumer choice.