Although Hundreds of Metrics Have Been Developed to Measure Social

question 10

Multiple Choice

Although hundreds of metrics have been developed to measure social media's value, these metrics are meaningless unless they are which of the following?

• A)considered separately from ROI
• B)used to predict specific consumer behaviour
• C)tied to key performance indicators
• D)built on the raw numbers of followers a brand has accumulated

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Definitions:

Negative Income Tax

A fiscal mechanism where individuals earning below a certain threshold receive supplemental pay from the government instead of paying taxes.

Subsidy

A financial contribution provided by the government or another body to support an industry, business, or individual.

Earned Income Tax Credit

A refundable tax credit for low- to moderate-income working individuals and families, aimed at reducing poverty and encouraging work.

Working Poor

Individuals who are employed but still live below the poverty line due to low wages and inadequate employment benefits.