Scenario 19-2 Many Marketers Define Their Social Media Strategies Around Six Core

question 68

Multiple Choice

Scenario 19-2
Many marketers define their social media strategies around six core concepts: (1) listening, learning, responding, and repeating; (2) building relationships and trust; (3) promoting products and services; (4) managing your reputation; (5) improving customer service; (6) championing those who champion you. Marketers should also keep in mind that, more and more, customers expect companies to use social media. According to a recent survey, more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves, a whopping 85 percent believe that companies should have an active social media presence. Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to the scenario. Of the social media strategies often defined by marketers, what is undoubtedly the foundational objective?

• A)managing their reputation
• B)improving customer service
• C)building trust
• D)listening

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Definitions:

Task Forces

Groups formed temporarily to work on specific tasks or to solve particular problems within an organization.

Flexible Organizational Structure

An adaptable configuration within an organization that facilitates response to changes in the environment or internal demands.

Span of Control

The number of individuals or resources one manager or leader directly supervises or oversees.

Formalization

The extent to which an organization's policies, procedures, job descriptions, and rules are written and explicitly articulated.