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Scenario 19-2 Many Marketers Define Their Social Media Strategies Around Six Core

question 105

Multiple Choice

Scenario 19-2
Many marketers define their social media strategies around six core concepts: (1) listening, learning, responding, and repeating; (2) building relationships and trust; (3) promoting products and services; (4) managing your reputation; (5) improving customer service; (6) championing those who champion you. Marketers should also keep in mind that, more and more, customers expect companies to use social media. According to a recent survey, more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves, a whopping 85 percent believe that companies should have an active social media presence. Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to the scenario. Which of the following resources would be most likely to help an organization achieve the goal of promoting products?

Definitions:

Lifetime Employment

Lifetime employment is a concept where an employee works for a single employer for the majority of their career, often found in some cultures.

Statute of Frauds

A legal principle requiring certain types of contracts to be written and signed to be enforceable, such as contracts for the sale of real estate or agreements not to be performed within a year.

Sale of Goods

The sale of goods refers to the transaction between a seller and a buyer where specific goods are transferred from the seller to the buyer for a price.

Statute of Frauds

A legal principle that requires certain contracts to be in writing and signed by the parties involved, to be enforceable.