Chad and Allison Druxman Launched a Firm Several Years Ago

question 60

Multiple Choice

Chad and Allison Druxman launched a firm several years ago and have been particularly successful in introducing new products to the marketplace. One thing that Chad and Allison are particularly good at is translating their thoughts, creativity, and imaginations into products that reach the marketplace. The ability to make this happen is most closely related to which of the following characteristics of successful entrepreneurs?

• A) passion for the business
• B) execution intelligence
• C) tenacity despite failure
• D) product/market focus
• E) a desire for recognition

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Definitions:

Cost-plus Pricing

Setting the price of a product by adding a markup to its variable costs to ensure a margin of profit.

Return on Investment

A financial ratio used to calculate the profitability of an investment, representing the percentage return on the invested amount.

Markup

The difference between the cost of a product or service and its selling price, expressed as a percentage over the cost.

Absorption Costing

A calculation technique in which the cost of a product is determined by including all costs associated with manufacturing, including direct materials, direct labor, as well as variable and fixed overhead costs.