Kathryn Kerrigan, the Company Profiled in the Opening Feature for Chapter

question 39

Multiple Choice

Kathryn Kerrigan, the company profiled in the opening feature for Chapter 2, sells shoes. Kerrigan's original idea for the company stemmed from her recognition that:

• A) there were no athletic shoes specifically designed for older women
• B) there were no fashionable shoes available for young girls
• C) there were no low cost women's shoes available in the Chicago area
• D) there were no small shoes available for petite women
• E) there were no fashionable shoes available for tall women

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Definitions:

Selective Perception

The process by which individuals selectively interpret what they see based on their interests, background, experience, and attitudes.

Financial Meltdown

A severe and sudden downturn in the financial markets, often characterized by the collapse of financial institutions, plummeting stock prices, and a lack of consumer confidence.

Perceptual Tendencies

The natural biases or inclinations in the way people perceive and interpret information from their environment.

Sensing

The process of receiving and interpreting information through the five senses to understand and interact with the environment.