Jason Carroll Is Thinking About Starting a Chain of Fitness

question 31

Multiple Choice

Jason Carroll is thinking about starting a chain of fitness centers for people who are 50 years old or older. Which of the following is not an appropriate criteria for Jason to test his idea against?

• A) Determine whether the "window of opportunity" is open.
• B) Determine whether a fitness center for people who are 50 years or older meets the threshold of being a good idea.
• C) Determine the extent to which the notion takes advantage of an environmental trend, solves a problem, or fills a gap in the marketplace.
• D) Determine whether opening a fitness center for people 50 years old or older is timely.
• E) Determine whether opening a fitness center for people 50 years old or older is a concept that creates value for its buyer or end user.

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Definitions:

Public Health Cigarette Smoking Act

A 1970 law in the United States that banned cigarette advertisements on television and radio.

Smokeless Tobacco Health Education Act

A federal law enacted in the United States to regulate the advertising and promotion of smokeless tobacco products and to mandate health warnings.

Tobacco Industry

A sector of the economy that manufactures, markets, and distributes tobacco products.

Puffing

The act of making exaggerated or vague claims about a product or service, which are subjective and not legally binding.