Firms That Have a ________ Strategy Strive to Have the Lowest

question 55

Multiple Choice

Firms that have a ________ strategy strive to have the lowest costs in the industry, relative to competitors' costs, and typically attract customers on that basis. In contrast, firms using a ________ strategy compete on the basis of providing unique or different products and typically compete on the basis of quality, service, timeliness, or some other important dimension.

• A) differentiation, cost leadership
• B) cost emphasis, quality leadership
• C) cost leadership, differentiation
• D) price reduction, quality plus
• E) cost differentiation, quality plus