Curves International, Which Was Founded in 1992 by Gary Heavin

question 23

Multiple Choice

Curves International, which was founded in 1992 by Gary Heavin, is a fitness center just for women. At the time Curves was founded, most fitness centers targeted fitness enthusiasts and included a number of amenities, ranging from showers and towel service to swimming pools. Rather than competing head-to-head against these centers, Heavin opened a fitness center targeted towards what he felt was an ignored part of the marketplace: women who wanted to lose weight. The best way to describe how Heavin's business idea was recognized is:

• A) brainstorming
• B) talking to consumers
• C) reading industry reports
• D) observing trends
• E) finding a gap in the marketplace

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Definitions:

Sum of Squares

is a statistical technique used to measure the dispersion or variability within data points.

Forecast Accuracy

The degree to which forecasted values approach the actual realized values.

Mean Absolute Deviation

The average of the absolute differences between each value in a set of values and the mean of the set, used to quantify variability.

Sum of Squares

A statistical technique used to describe the amount of variation or dispersion of a set of data points.