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Kathryn Kerrigan, the company profiled in the opening feature for Chapter 2, sells shoes. Kerrigan's original idea for the company stemmed from her recognition that:
Present Value
The contemporary value of a forthcoming sum of money or cash flow series, adjusted for a specific rate of return.
Cash Flow Stream
A series of cash inflows and outflows over a period of time, often used in financial analysis and investment decisions.
Discount Rate
The interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows.
Present Value
The present worth of a future amount of money or series of cash flows when calculated with a certain rate of return.
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