To Make Sure That Its Customers Are Satisfied and to Probe

question 18

Multiple Choice

To make sure that its customers are satisfied and to probe for new product ideas, Intuit routinely sends employees to the facilities of their customers. This technique for generating new business ideas is called ________.

• A) brainstorming
• B) day-in-the-life research
• C) focus group
• D) survey
• E) customer advisory board

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Definitions:

Conventional Search Engines

Search tools on the internet that index web pages, allowing users to find information by entering keywords.

Human Editors

Individuals who review, revise, or curate content to ensure its quality and accuracy.

Hidden Internet

Parts of the internet not indexed by standard search engines, often referred to as the Deep Web, containing private databases and restricted access content.

Search Techniques

Various strategies and methods employed to find information efficiently, using tools like search engines and databases.