Tim Hughes Is Distributing an Instrument, Which Includes a Concept

question 12

Multiple Choice

Tim Hughes is distributing an instrument, which includes a concept statement with a short survey attached, to try to gauge customer interest in a product he is developing. Tim is distributing a:

• A) shopper intent survey
• B) consumer interest survey
• C) product demand survey
• D) buying intentions survey
• E) purchase intent survey

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Definitions:

Persona

A fictional character created to represent a user type that might use a site, brand, or product in a similar way, often used in marketing and product development.

Social Media Tactics

Strategies and approaches used on social media platforms to achieve specific marketing, branding, or communication goals.

Content Strategy Document

A detailed plan outlining the management, creation, publication, and governance of usable and relevant content to meet specific business goals.

Content Calendar

A schedule that outlines when and where to publish upcoming content to maximize engagement and coherence.