Shelly Jones Is Investigating the Feasibility of a New Tutoring

question 59

Multiple Choice

Shelly Jones is investigating the feasibility of a new tutoring service for high school students. To get a good handle on the potential demand for her service, Shelly is scrounging around for information wherever she can find it. She even spent two weeks volunteering as a math tutor at a local high school to see how students responded to her methods. Shelly is conducting ________ research.

• A) parallel
• B) derivative
• C) gumshoe
• D) secondary
• E) on-the-ground

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Definitions:

Value Sensitivity Quotient

A measure of how sensitive a consumer is to the price and value of a product or service, influencing their purchasing decisions.

Occupational Data

Information related to job characteristics, employment trends, salary ranges, educational requirements, and growth projections for various professions.

Service Charge

A service charge is an additional fee collected for the provision of a service, often seen in hospitality, banking, and restaurants.

Interest

The fee paid for borrowing money, typically expressed as a percentage of the money borrowed, or curiosity and attention towards something.