Examlex
If the buyers are concentrated and they buy from a large number of suppliers, then the bargaining power of buyers is increased.
Four Ps
A marketing mix model that includes Product, Price, Place, and Promotion, used to consider the key factors involved in marketing goods and services.
Marketing Mix
A foundational model in marketing that describes the various elements that can be controlled by a company to influence consumers to purchase its products. It traditionally includes product, price, place, and promotion.
Logistics
Refers to the detailed coordination of a complex operation involving many people, facilities, or supplies.
Push-Pull Strategy
A marketing approach that combines both push tactics (direct selling, promotions to retailers) to create demand from supply channels and pull tactics (advertising, consumer promotions) to create consumer demand.
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