Janice McDaniel Recently Surveyed 200 of Her Classmates to Get

question 44

Multiple Choice

Janice McDaniel recently surveyed 200 of her classmates to get a sense of the demand for a new software product she is working on. Collecting data via a survey you administer yourself is referred to as:

• A) key research
• B) principal research
• C) primary research
• D) secondary research
• E) initial research

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Definitions:

Rational-emotive

A form of psychotherapy that identifies and changes irrational beliefs, emphasizing emotional well-being through rational thinking.

Gestalt

A theory in psychology suggesting that the mind tends to perceive objects as whole patterns or configurations, rather than merely as sums of individual components.

Group

A number of individuals who come together or are classified together based on shared characteristics or for a common purpose.

Cognitive Models

Theoretical constructs that explain and predict thinking patterns, decision making, and problem solving in humans.