The What Went Wrong? Feature in Chapter 5 Focuses on Bath

question 46

Multiple Choice

The What Went Wrong? feature in Chapter 5 focuses on Bath & Body Works, a company that lost a favorable position in an industry. According to the feature, Bath & Body Works lost its favorable position by:

• A) a poor positioning strategy to begin with
• B) missing a number of changing environmental trends
• C) missing a number of changing business trends
• D) a poor understanding of Porter's five forces framework and what it means
• E) poor competitive intelligence

---

Definitions:

Content Placeholder

A preformatted area in presentation and document layouts that is designed to easily insert and format content types such as text, images, and video.

Flowchart Symbols

Symbols used in flowcharts to represent different types of actions or steps in a process.

Border Colors

The colors applied to the outlines of shapes, cells in tables, or elements in a document or presentation to enhance aesthetic appeal or denote information categorization.

Predefined Shapes

Built-in geometric forms or figures that can be quickly inserted and used in software applications, such as word processors and graphic design programs.