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Kendra Johnson is starting a firm in the shoe industry. Her shoes will be very high quality and will be priced at the top end of the market. Kendra has chosen the generic strategy referred to as:
Globalization
The process of interaction and integration among people, companies, and governments worldwide, often characterized by global economic trade and cultural exchange.
Interdependence
The reliance between two or more entities or groups, often leading to collaborative or cooperative behavior.
Business Competition
The rivalry among companies for market share and profitability, driven by the quest for innovation, quality, and customer satisfaction.
Moral Principles
Fundamental beliefs regarding what is right and wrong that guide individuals' behaviors and decisions.
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