The Network of Companies That Participate in the Production of a Product

question 69

Multiple Choice

The network of companies that participate in the production of a product, from the acquisition of raw materials to the final sale, is referred to as the:

• A) input chain
• B) participation chain
• C) supply chain
• D) involvement network
• E) contribution chain

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Definitions:

Traditional CRM

Traditional Customer Relationship Management (CRM) refers to the practices, strategies, and technologies used by organizations to manage and analyze customer interactions and data throughout the customer lifecycle, aiming to improve business relationships.

CRM Process

involves the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships.

High-Value Repeat Customers

Customers who repeatedly purchase goods or services and generate significant revenue for a business over time, demonstrating brand loyalty and high customer lifetime value.

Customer Touch Points

Any point of direct or indirect interaction between a customer and a company throughout the customer lifecycle.