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The What Went Wrong? feature in Chapter 7 focuses on Green Planet Juicery, a smoothie drink restaurant that went out of business. According to the feature, the primary reasons that Green Planet Juicery went out of business were:
Audience
The group of individuals targeted by a message or media, intended to receive and interpret the communication.
Document Sources
Document sources denote the origin or provenance of a document, including where, how, or from whom the document was obtained or derived.
Reader
The intended recipient or audience of a written piece.
Topic
The subject or main idea around which a piece of writing, discussion, or research is centered.
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