Unigo, the Company Profiled in the Opening Feature for Chapter

question 3

Multiple Choice

Unigo, the company profiled in the opening feature for Chapter 9, is an online college guide. One attribute that Unigo's founder, Jordan Goldman, has that has served him well in building Unigo is:

• A) he is a good networker
• B) he has substantial prior entrepreneurial experience
• C) he has been a college administrator
• D) he has a PhD in management
• E) he has substantial marketing experience

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Definitions:

Chart Type

Refers to the variety of ways data can be visually represented in a chart, such as bar, line, pie, etc.

Store Details

Refers to specific information or data kept about an establishment such as location, size, type, and services offered.

Rows Area

In spreadsheet applications, the part of the sheet that is identified by horizontal lines numbered sequentially to organize data.

Quarterly Details

Information or reports summarizing activities, financial performance, or statistics over a three-month period.