Unigo, the Company Profiled in the Opening Feature for Chapter

question 3

Multiple Choice

Unigo, the company profiled in the opening feature for Chapter 9, is an online college guide. One attribute that Unigo's founder, Jordan Goldman, has that has served him well in building Unigo is:

• A) he is a good networker
• B) he has substantial prior entrepreneurial experience
• C) he has been a college administrator
• D) he has a PhD in management
• E) he has substantial marketing experience

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Definitions:

Sales Report

A document or record that provides detailed information about sales performance over a specific period.

Indirect Approach

Message organization that starts with the evidence and builds a case before presenting the main idea.

Persuasive Approach

A method or strategy designed to convince or influence others to adopt a certain viewpoint or to take a specific action.

Routine Request

Routine request involves asking for something that is considered normal or standard within a particular context or operation.