The What Went Wrong Feature in Chapter 9 Focuses on Monitor110

question 15

Multiple Choice

The What Went Wrong feature in Chapter 9 focuses on Monitor110, a 2005 startup that helped hedge fund managers and professional investors make better investment decisions . According to the feature, Monitor110's failure is an example of how a lack of ________ and ________ can damage a new venture team.

• A) teamwork, a well-qualified board of directors
• B) money, a highly motivated new venture team
• C) industry experience, prior entrepreneurial experience
• D) good legal advice, industry experience
• E) consensus, a clear leader

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Definitions:

Financial Forecast

Projections of a company's future revenue, expenses, and profitability, used to estimate economic performance and plan business strategies.

Formal Business Plan

A detailed document that outlines a company's objectives, strategies, market analysis, financial forecasts, and management structure required for starting and running the business.

Financial Section

A segment of a business plan or report that covers the financial explanations, projections, and the fiscal health of a company.

Business Concept

An idea for a business that includes basic information such as the service or product, the target demographic, and a unique selling proposition that gives a company an advantage over competitors.