Examlex
Describe the term "liability of newness" and suggest several ways that a new venture can overcome this handicap.
Cognitive Dissonance
The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
Suggestion Technique
A selling technique where the salesperson proposes options or ideas to the customer to encourage making a purchase decision or enhancing the purchase.
Customer Testimonials
Customer testimonials are written or recorded statements from satisfied customers, extolling the virtues and benefits of a product, service, or company.
Customer Participation
The involvement of customers in the development, delivery, and evaluation of products or services, often leading to improved customer satisfaction and loyalty.
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