Miss Misa, the Company Profiled in the Opening Feature in Chapter

question 30

Multiple Choice

Miss Misa, the company profiled in the opening feature in Chapter 11, sells jewelry. Partly as a result of reading The Tipping Point by Malcolm Gladwell, Misa Chien, the company's founder, has transitioned the company's advertising from traditional techniques to:

• A) YouTube
• B) Google AdWords
• C) Google AdSense
• D) Facebook
• E) television

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Definitions:

Researchers

Individuals engaged in the systematic investigation to establish facts or principles or to collect information on a subject.

Tailoring Communication

Adapting communication styles and content to suit the specific preferences, culture, or expectations of the audience.

Framing

Means tailoring communication in ways to encourage certain interpretations and discourage others.

Human Behavior

Refers to the range of actions and mannerisms exhibited by humans in conjunction with their environment or social structures.