It Is More Effective to Sell

question 72

Multiple Choice

It is more effective to sell:

• A) features rather than benefits
• B) features and benefits are equal in their importance
• C) features are more important for service firms and benefits are more important for manufacturing firms
• D) benefits rather than features
• E) features are more important for manufacturing firms and benefits are more important for service firms

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Definitions:

Oligopolistic Firms

Companies operating in a market structure characterized by a small number of firms controlling a large market share, often leading to limited competition.

Economic Vitality

The health and dynamism of an economy, often assessed by metrics such as growth, employment, and innovation.

Dominant Firm Model

An economic model that describes a market structure in which a single large firm has a significant market share and can influence the market price.

Fringe Firms

Smaller companies in a market that operate alongside the largest or mainstream businesses, often filling niches or offering alternative products.