It Is More Effective to Sell

question 72

Multiple Choice

It is more effective to sell:

• A) features rather than benefits
• B) features and benefits are equal in their importance
• C) features are more important for service firms and benefits are more important for manufacturing firms
• D) benefits rather than features
• E) features are more important for manufacturing firms and benefits are more important for service firms

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Definitions:

REM Sleep

A stage of sleep characterized by rapid eye movements, more dreaming, and bodily movement; important for learning and memory consolidation.

Pons

The pons is a part of the brain located in the brainstem, playing a crucial role in controlling breathing, communication between different parts of the brain, and sensations such as hearing, taste, and balance.

Midbrain

The middle portion of the brainstem, involved in functions such as vision, hearing, motor control, and sleep/wake cycles.

Cranial Nerves

Twelve pairs of nerves that emerge directly from the brain, not the spinal cord, and pass through various foramina of the skull to innervate the head, neck, and visceral organs directly.