An Important Distinction Should Be Made Between a Firm's Core

question 60

True/False

An important distinction should be made between a firm's core product and its actual product. While the core product may be a CD that contains an antivirus software program, the actual product may have a number of characteristics, include a quality level, features, design, a brand name, and packaging.

Understand the purpose and method of evaluating the effects of interventions in an A-B design setting.

Distinguish between the multiple probe technique and the multiple baseline design.

Describe the essential components of an effective line graph.

Explain the rationale and process of collecting baseline data in behavioral research.

---

Definitions:

Bonds

Financial instruments issued by corporations, governments, or other entities to finance projects or operations, representing a loan from the investor to the issuer that is to be repaid with interest.

Stock

Shares of ownership in a corporation, representing a claim on part of the corporation's assets and earnings.

Present Value

The current worth of a future sum of money or stream of cash flows, given a specified rate of return.

Interest Rate

The portion of a loan incurred as interest by the borrower, generally stated as an annual percentage of the loan yet to be repaid.