A ________ Strategy Involves Making Additional Versions of a Product

question 1

Multiple Choice

A ________ strategy involves making additional versions of a product so that it will appeal to different clientele.

• A) product line extension
• B) geographic expansion
• C) improving an existing product or service
• D) strategic alliance
• E) market penetration

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Definitions:

United Farm Workers

A labor union for farmworkers in the United States, known for its role in advocating for improved working conditions and wages.

Stonewall Riot

A series of spontaneous demonstrations by members of the LGBT community in response to a police raid that took place in the early morning hours of June 28, 1969, at the Stonewall Inn in New York City.

Gay Liberation Movement

The social and political effort, gaining momentum in the late 1960s, to achieve equal rights and societal acceptance for gay, lesbian, bisexual, and transgender individuals.

National Organization For Women

Organization founded in 1966 by writer Betty Friedan and other feminists; it pushed for abortion rights, nondiscrimination in the workplace, and other forms of equality for women.