Qualcomm, a High-Tech Company Headquartered in San Diego, Owns the Rights

question 55

Multiple Choice

Qualcomm, a high-tech company headquartered in San Diego, owns the rights to several of the key components that permit cell phones to work. Instead of selling cell phones itself, Qualcomm grants permission to many companies, such as Samsung and LG, to use specific forms of its intellectual property in exchange for monetary compensation. Qualcomm in engaging in an external growth strategy referred to as:

• A) licensing
• B) strategic alliances
• C) acquisitions
• D) new product development
• E) joint ventures

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Definitions:

Being Needs

Fundamental aspects of human motivation and personality related to self-actualization, such as creativity, problem-solving, and acceptance of facts.

Deprivation Motivation

A drive that emerges from a lack of critical psychological or physical needs, leading to behaviors aimed at fulfilling those deficits.

Persistent Motive

A long-standing desire or drive that consistently influences behavior over time.

Humanistic Psychology

Humanistic psychology is a psychological perspective that emphasizes the individual's potential and stresses the importance of growth and self-actualization.