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Why Is It Better to Sell Benefits Rather Than Features

question 33

Essay

Why is it better to sell benefits rather than features? Provide an example that illustrated this point.


Definitions:

Muscle

A tissue in the body capable of contracting, which enables movement of the body and maintenance of posture.

Arytenoid

A pair of cartilages located in the larynx, to which the vocal cords are attached, playing a key role in speech and breathing.

Cricothyroid

Relating to the cricothyroid muscle or membrane, involved in the regulation of voice pitch.

Splenius Cervicis

A muscle in the back of the neck that extends, rotates, and laterally flexes the cervical spine, contributing to movements of the head and neck.

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