Jessica Smith Is Thinking About Starting a Chain of Fitness

question 55

Multiple Choice

Jessica Smith is thinking about starting a chain of fitness centers for young adults ages 18-30. Which of the following is not an appropriate criterion for Jessica to test her idea against?

• A) Determine whether the "window of opportunity" is open.
• B) Determine whether a fitness center for young adults ages 18-30 meets the threshold of being a good idea.
• C) Determine the extent to which the notion takes advantage of an environmental trend, solves a problem, or fills a gap in the marketplace.
• D) Determine whether opening a fitness center for young adults ages 18-30 is timely.
• E) Determine whether opening a fitness center for young adults ages 18-30 is a concept that creates value for its buyer or end user.

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Definitions:

Influence Control

The ability to sway or modify the behavior, opinions, or decisions of others through various means.

Aspect Control

The ability to manage or influence specific facets or variables within a particular domain or situation.

Group Influence

The impact or effect that a group has on the attitudes, values, beliefs, or behaviors of its individual members.

Legitimate Power

A form of authority that is recognized and accepted due to the role or position held by an individual within an organization.