The What Wrong Feature in Chapter 2 Focuses on Everpix

question 19

Multiple Choice

The What Wrong feature in Chapter 2 focuses on Everpix, a company that enabled users to organize and store photos online in an innovative manner. Regrettably, Everpix failed. According to the feature, Everpix's failure resulted from that fact that it's founders ________.

• A) spent too much time and energy perfecting their service at the expense of building a business
• B) spent too much time and energy raising money at the expense of perfecting their service
• C) spent too much time networking at the expense of building a business
• D) spent too much time marketing their product at the expense of perfecting their service
• E) spent too much time analyzing their market at the expense of networking

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Definitions:

Merchant

An individual or business engaged in the selling of goods, especially on a large scale or with specialized knowledge.

Occupation

A person's principal job or business, especially as a means of earning a living.

Usage Of Trade

Established customs and practices in a particular industry that are considered to be an understood part of business agreements.

Sequence

An ordered list or arrangement of items, events, or actions following a specific logical or systematic pattern.